06— Beauty · Packaging
Aurea
A clinical skincare line dressed like a pharmacy of the future — opaque glass, numbered vials, and typography that could pass a lab inspection.
Brand IdentityPackagingTypography
- Client
Aurea Laboratories, Dubai
- Year
- 2023
- Location
- Dubai, United Arab Emirates
- Scope
- 4 disciplines
The brief
- Brand Identity
- Packaging System
- Typography
- Photography
Aurea makes fifteen serums, each identified only by a number. The packaging had to say "laboratory" before it said "luxury" — so we chose opaque frosted glass, a single sans, and a colour code reserved for active ingredients.
The system has since been extended to eleven markets without a single new graphic device. That was the brief: design the rules, not the decorations.
Next— Hospitality · Interior
Maison Verre