04— Fashion · Campaign
Silk & Stone
A campaign for a Milanese tailoring house that pits raw stone against washed silk — shot in a single dawn, in a single room, with a single window.
Art DirectionCampaignPhotography
- Client
Silk & Stone, Milan
- Year
- 2024
- Location
- Milan, Italy
- Scope
- 4 disciplines
The brief
- Campaign Concept
- Photography Direction
- Set Design
- Film
Silk & Stone’s spring collection was built on a single opposition: the hardness of stone, the give of silk. We made that the entire campaign. One room, one window, one dawn of natural light, two materials.
The resulting series ran as a 24-page insert and a looped film in the brand’s Via Montenapoleone flagship. The stills are now in the house archive — a first for a campaign we directed.
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