Vineet Verma✦

02— Jewellery · Brand Identity

Aurum Atelier

A house identity for a Geneva jewellery atelier — one typeface, one gold, one hundred-year-old mint. Quiet by design, loud in the vault.

Brand IdentityArt DirectionPackaging
Client
Aurum Atelier, Geneva logo

Aurum Atelier, Geneva

Year
2025
Location
Geneva, Switzerland
Scope
4 disciplines
Aurum Atelier — Jewellery · Brand Identity

The brief

  • Brand Strategy
  • Identity System
  • Packaging
  • Editorial Design

Aurum Atelier casts small-batch pieces in a single recycled 18-karat gold, and wanted an identity with the same discipline. We built the system around a single serif, a single gilded foil, and a numbering code that records each piece’s provenance.

The identity extends from the atelier door to a bi-annual catalogue printed on mould-made cotton paper. Nothing shouts; everything is engraved.

Aurum Atelier — figure 02
Aurum Atelier — figure 02
Aurum Atelier — figure 03
Aurum Atelier — figure 03
Aurum Atelier — figure 04
Aurum Atelier — figure 04
Aurum Atelier — figure 05
Aurum Atelier — figure 05

Next— Architecture · Residence

Monolith House